How much does a testimonial video cost?
- Nutshell Films
- Feb 23, 2022
- 2 min read
Updated: Apr 12, 2023
Customer testimonials will cost you anywhere between $6k to $12k depending on the scope of work and how many testimonials you need to be produced. How long will it take? From the initial workshop meeting to the final delivery of the video, it will take 3 - 4 weeks.
The process
For all video shoots, we can split them up into three different phases. Pre-Production (planning), Production (shooting) and Post-Production (editing).
Pre-Production
Pre-production and planning of the testimonial is an essential step. We need to first understand your product or service and how it solves your customer's pain points, then we’ll shortlist some of your biggest fans (clients) and get to work with the logistics of the shoot. This usually takes up to a week.
Production
The production is probably the easiest part of the project. We rock up with the crew and gear, set up lights, and audio and start the interview. This should only take one day to do and in some cases a few days depending on how many customers we’re interviewing for this testimonial.
Post-Production
Post-production is where the magic happens. We piece together the narrative of your customer. What they do, where they had an issue and how your service solved all their issues and how they’re just thriving and making a killing because of you.
What makes a good testimonial video
Sam has personally interviewed over 250 people from all around the world and 30% of them were customer testimonials. A good testimonial needs to have a good relatable story. If you start talking about your service and get straight to marketing, it will turn people off. You should also aim to make the testimonial video 90% about them and their story, 10% is when they mention you, solving their issue. The video needs to be so good for them, that they’ll want to use it for their own website and marketing purposes. When your customer uses your testimonial video on their social media and website, that’s when you know you made a good testimonial video.
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