How donating 5% to charity increased our productivity

At Nutshell Films, we believe that being socially responsible is not just a choice, but a responsibility. As part of our commitment to giving back to the community, we pledge to donate 5% of our profits to charitable causes every quarter.

Initially, our plan was to donate mainly to climate change initiatives, but given the current landscape of our world, we have focused on supporting the UNHCR's efforts to help families affected by conflict and displacement. Esther, who manages our donations account, felt it was a no-brainer to help families in need, starting with those in Afghanistan and now Ukraine.

Knowing that we are contributing to causes that matter gives us the extra motivation to work harder and smarter. It boosts our team's morale and encourages our clients to keep coming back.

We work with industry partners who share our values and are also committed to making a positive impact on the world. We have found that there is an untapped market for businesses that are dedicated to doing good with their profits.

If you're looking to incorporate charitable giving into your business, here are some tips to help you stay committed:

• Assign someone on your team who is passionate about philanthropy work to manage your donations account.

• Set up a separate account for your donations and automatically add a percentage of your profits to it.

• Mark your donation dates on your calendar and make it a regular practice.

• Add a message to your invoices to let your clients know that they are also contributing to a good cause.

• Encourage your team to research and suggest different charitable causes to support.

At Nutshell Films, we are proud to be a B Corp and to have pledged our commitment to social responsibility. We hope to inspire other businesses to do the same and make a positive impact on the world.

As a business owner, you have the opportunity to make a positive impact through the work you do. By inspiring your team and clients to join you in this mission, you can spread the message of doing good and create a ripple effect of positive change. Ultimately, this can bring a sense of fulfillment and gratitude, knowing that your work is making a difference in the world.